One way to optimize the site internally is to maximize the speed of downloading data, which greatly affects the position of the site when it is issued in the search engines. The higher the download speed of the resource, the greater the chances of the site to get new users and customers. In addition, the speed of the site affects the behavior of visitors, since the share of the probability that someone will wait until it is loaded to the end is extremely small.
So, there are several ways to optimize website speed:
• Optimization of graphic elements
When using images in the design, it is necessary to take into account the image format (GIF, JPEG, PNG) and its size. Large pictures load longer, because you need to compress images. This is done both through special programs, and through services on the Internet.
• Using the browser cache
Caching allows you not to waste time downloading files saved during the previous user visit, which significantly reduces the time of loading a web page. You can make site caching possible by inserting a special code into the .htaccess file.
To reduce the code (and hence the time to load it), there are special online services that reduce the total weight of scripts without losing information.
• Compress the pages of the site
Reducing the size of the pages allows you to increase the speed of the site load and save money spent on hosting. This happens by compressing the data in the HTTP protocol.
• Using the Page Speed tool from Google
This method allows you to measure the download speed of the site on a 100-point scale and get tips for increasing it