In modern times, effective website promotion is impossible without content optimization, including images and videos. The size and quality of media files have a significant impact on page loading speed, which in turn is essential for user experience and website ranking in search engines.
Optimizing images and videos for SEO has several standard methods, such as file compression, format optimization, and the use of alt tags for images. However, there are also non-standard approaches that can help improve the visibility of the site and increase its competitiveness.
One of these non-standard methods is the use of the <picture> tag. This tag allows you to create responsive images that will automatically adapt to the user's device screen size. Such an approach significantly reduces file size without loss of quality, which positively affects page loading speed.
Another option for optimizing images is to use animated images instead of videos. Animated images (such as GIF files) have a small size and do not require additional server requests for playback, making them more efficient in terms of loading speed.
It is also important to pay attention to video optimization. One approach is to use the HTML5 <video> element instead of embedding videos through third-party plugins or iframes. The use of <video> allows better control of video loading and display, as well as makes it easier for search engines, which can positively affect website SEO optimization.
It is also necessary to pay attention to the proper naming of image and video files. They should be meaningful and contain keywords that correspond to the content of the page. This will help search engines understand the content theme and increase its relevance to user queries.
Another important aspect of image and video optimization is the correct use of titles, descriptions, and captions. The title, description, and caption should contain keywords that reflect the content of the images and videos. This will help improve the visibility of the content for search engines and increase its relevance to user queries.
In addition, it is important to consider the aspect of backlinks to images and videos. Perhaps the most common way to create backlinks to media files is to use the <a> tag with the href attribute. In this case, the link text should be meaningful and contain keywords that reflect the content of the media file. This will help improve its visibility and relevance to search engines.
Non-standard methods of optimizing images and videos for website promotion play an important role in the context of SEO. They help reduce page loading time, improve user experience, and increase the relevance of content for search engines. Proper use of tags and attributes, as well as optimization of file names and the use of keywords, will significantly increase the effectiveness of SEO website promotion.