Email marketing: how to attract the audiences attention and retain customers - useful tools and tips from professionals

Email marketing: how to attract the audiences attention and retain customers - useful tools and tips from professionals

Email marketing is considered one of the most effective tools in the modern business world. It allows companies to attract the attention of potential customers, retain existing ones, and increase sales. However, changing the status of an email from "deleted" to "read" is not so simple. In this article, we will tell you about some useful tools and provide advice from professionals on how to attract the attention of your audience and retain customers.


One of the main reasons why many users silently agree to intrusive spam is its non-personalized nature. Therefore, one of the key points in creating an email campaign is personalization of content. Try to adapt your emails to the interests and preferences of your customers.

Email subject

The email subject is what the user sees first. It should be interesting, concise, and clear. But do not forget to remain honest with the customer. The subject should reflect the content of the email, otherwise there is a risk that the user will open the email and immediately delete it or mark it as spam.

Design and structure of the email

The email should be well-structured and easy to read. It's important not to overload it with information, as users often scan emails and quickly decide whether it's worth their time to read them. It is recommended to use small paragraphs, subheadings, and lists to make the email look neat and easy to comprehend.

Call to Action

Every email should have a clear call to action. This can be a direct call to purchase, to watch a new video on the website, to participate in a promotion, etc. However, it is important not to overload the email with various calls to action, as users can get confused and ultimately not do any of them.

Regular newsletters

To effectively retain customers and maintain their interest in your brand, it is necessary to schedule your newsletters correctly. Stability and regularity create a sense of reliability and care. However, it is also important to consider the negative emotions that overly aggressive newsletters can cause, so it is better to combine positive useful emails and advertisements into one newsletter.

Analytics and testing

An important part of effective email marketing is analyzing the results. Determine the criteria for evaluating the effectiveness of your emails and regularly analyze them. This will allow you to learn which elements are recognized better and what needs to be changed to increase the effectiveness of your campaigns. It is also worth conducting A/B testing to find out which elements work better with your target audience.


Segmenting your audience means dividing your customer base into groups with similar needs. This will allow you to create more personalized emails that more accurately reflect the interests of each group. For example, if you sell products for women and men, divide your base into two groups and write emails taking into account the interests of each group.


Automation is an important tool in email marketing. It allows you to send emails at the right time with the specified content. For example, if a user adds a product to their cart but does not complete the purchase, you can send an email with a reminder and a discount for that product. Automation also helps build and develop sales funnels.

Email marketing is a powerful tool that can attract the attention of your audience and retain customers, but it requires careful planning and analysis. Use useful tools and apply advice from professionals to achieve maximum effectiveness in your campaigns.