The semantic core is a set of keywords and phrases that most accurately reflect the topic of your website and the content you provide. Building a semantic core is one of the important steps for successful SEO optimization of your website. It helps search engines understand what your website is about and also increases the visibility of the website in search results.
Properly building the semantic core allows you to achieve the following results:
Increased organic traffic. When your website covers a wide range of related queries, the likelihood of it appearing in search results for various queries increases.
More accurate targeting of the audience. The semantic core allows you to determine which queries are most relevant to your target audience. This helps attract visitors who are looking for exactly what you offer.
Improved user experience. Building a semantic core involves analyzing user queries and understanding their intentions. This helps create content that fully and accurately answers their queries and provides the necessary information.
Improvement of site structure. When building a semantic core, various queries and related keywords are analyzed. This allows you to determine the structure of the website and create clear navigation for users.
But how do you build a semantic core correctly? Below are the key steps that will help you with this:
Step 1: Website and audience analysis
First and foremost, you need to analyze your website and determine your target audience. Study the traffic statistics of your website, search query analytics, social media, and other sources of data. This will help identify popular queries that bring users to your website and understand which pages and topics are most interesting to your audience.
Step 2: Competitor analysis
Study your competitors' websites and analyze their semantic cores. This will help identify the keywords and phrases that are successfully working for other players in your niche. Carefully examine their meta tags, headers, page descriptions, and content.
Step 3: Compilation of a list of keywords and phrases
Based on the analysis conducted, create a list of keywords and phrases that are most relevant to your audience and reflect the theme of your website. Include both general keywords and phrases and longer tail queries that have less competition but allow you to attract more targeted visitors.
Step 4: Distributing keywords across pages
Now you need to distribute your list of keywords across the pages of your website. Each page should have a specific theme and focus on a specific group of keywords and phrases. Don't try to fit all the keywords on one page, as this can reduce its relevance and quality.
Step 5: Creating content
Based on your semantic core, create content for each page. Use keywords and phrases in meta tags (titles, descriptions) and page content. However, remember that the content should be natural and useful for users. Don't overuse keywords and don't disrupt the logical flow of the text.
Step 6: Analyzing the results
Once the semantic core is implemented on your website, don't forget to analyze its effectiveness. Study web analytics data to understand which queries bring the highest traffic and conversion. If necessary, make adjustments to your semantic core and website content.
It is important to remember that building a semantic core is a lengthy process. Your keywords and phrases may change over time depending on changes in your business and user queries. Therefore, regularly analyzing and updating your semantic core will allow you to stay current and successful in optimizing your website for search engines.