In today's highly competitive market, increasing conversion rates is one of the key tasks for a successful business. Conversion rate refers to the percentage of website visitors who have completed a specific action, such as making a purchase, subscribing to a newsletter, downloading an app, etc. In this article, we will explore 10 unconventional strategies to increase conversion rates on your website that you may not have tried yet.
1. Offer special deals for first-time visitors to your website.
One strategy you can use to increase conversion rates is to offer a special deal to visitors who have just opened your website. For example, you can offer them a discount on a product or free shipping. Such offers can encourage visitors to make a purchase immediately, rather than postponing it for later.
2. Use interactive elements on your website.
Interactive elements on your website can capture visitors' attention and increase their engagement. They can take the form of questionnaires, videos, animations, or Q&A sections. For example, you can place a video on your website that showcases a product or provides instructions on how to use it. This can help convince visitors to make a purchase and increase conversion rates.
3. Create success stories and testimonials.
Customer testimonials and success stories can have a significant impact on a visitor's decision-making process. People often rely on the opinions of others before making a purchase, especially if those people have similar needs and expectations. Creating a section on your website dedicated to testimonials and success stories can significantly increase trust and convince visitors to make a purchase.
4. Conduct A/B testing of key page elements.
A/B testing is a methodology that allows you to compare two or more versions of a web page to determine which one performs better in terms of conversion rates. Key page elements that can be tested include headlines, colors, images, text, forms, etc. A/B testing allows you to identify the most effective variations and improve your website's conversion rates.
5. Incorporate social proof elements.
Social proof elements, such as the number of likes or followers on social media, customer reviews, or ratings, can help convince visitors to make a purchase. If your business has a successful presence on social media, you can add counter buttons or display recent reviews on your web page. This creates a positive impression on visitors and increases trust in your brand.
6. Use a sticky header for your website.
A sticky header is a user interface element that remains visible on the screen as visitors scroll through your web page. It can include key sections of your website, your logo, contact information, and other useful details. A sticky header allows visitors to always have access to the main functions of your website, improving user experience and potentially increasing conversion rates. This is because visitors can easily find the information they need or perform the desired action.
7. Add comments and feedback options.
Comments and feedback are important elements on a website that can increase conversion rates. Comments allow visitors to share their opinions and thoughts, as well as ask questions. Answers to these questions and positive experiences from other users can help convince visitors to make a purchase. Having a feedback section on your website allows visitors to leave reviews and suggestions, increasing their engagement and potentially leading to product or service improvements.
8. Use pop-ups to collect contact information.
Pop-ups can be an effective way to collect visitors' contact information and increase conversion rates. For example, you can offer visitors the option to subscribe to a newsletter, receive a discount, or download a free report. However, it is important not to overwhelm your website with pop-ups, as this can make it seem like an advertising platform. The number and content of pop-ups should be limited.
9. Showcase the benefits of your product or service.
The benefits of your product or service need to be clearly communicated to visitors. You can create a dedicated section on your website that provides detailed descriptions of all the benefits and features of your product or service. To enhance their effectiveness, it is recommended to use clear and visually appealing illustrations or videos to demonstrate the functionality or results of using your product.
10. Use counters and limited-time offers.
Using counters and limited-time offers can create a sense of urgency and motivate visitors to take action. For example, you can display a countdown timer for a special promotion or the number of remaining items in stock. This creates a perception that the offer is limited and can be missed out on, potentially increasing conversion rates. However, it is important to use such tactics with caution and evaluate their effectiveness.
So, these were 10 unconventional strategies to increase conversion rates on your website that you may not have tried yet. It is important to understand that not all strategies will be equally effective for all websites and businesses. Therefore, experiment, test, analyze data, and evaluate results to find the most effective methods for increasing conversion rates on your website.