Over the past decade, the sale of services and products through the Internet has become a real trend, and it is no coincidence. Online stores have a number of advantages that make them attractive for both customers and owners:
- No need to rent a room,
- Less staff costs compared to conventional stores,
- The ability to trade around the clock,
- The possibility of delivering goods to anywhere in the world, and therefore increasing the customer base,
- No need to go anywhere for a product, etc.
When creating an online store, you first need to think about making it as convenient and intuitive for the buyer as possible. Usability is one of the factors affecting the conversion of the site. Design also plays an important role, but it should be remembered that its main task is to properly present the goods and help the buyer to easily navigate the site. In no case, the external design should not pull all the attention to yourself, because from this lost the essence of the site. All elements that are present on the site must be functional, otherwise it will negatively affect the quality of the site, and therefore the reaction of potential buyers.
Any online store should contain the following sections:
- Hat - serves as a navigation on the site and includes the name of the store, the methods of delivery and payment, contact details, the basket icon, etc.,
- Catalog of goods - shows the list of goods with photos, cost indication, "buy" or "add to cart",
- Page of goods - contains a detailed description of the goods with photos, information about delivery, product reviews, cost and button "buy" or "to the basket", etc.,
- Terms of delivery and payment - contains full information about the methods of payment for goods and types of delivery,
- Basket - provides a list of added products with a total cost and contains a form for further processing,
- Contact information - contains phone numbers, e-mail, address, card, details, etc.